Blogging has been a fun and personal way of learning the different topics in this module. Some of the most fun blogs to make were the Teens, Nostalgia and Family. The main reasons for these was because before research, I had already had some sort of clear understanding of the area as well as the fact that I could be more personal with them.
Blogging was a new experience for me as I have not carried out a blog before. This experience has lead to make me learn about different blogging skills, it also gave me the opportunity to learn each topic in depth which was studied in lecture, as in depth research had to be carried out individually in order to write about the topic in the postings. Blogging has enabled me to take part in individual learning and understanding certain topics on my own such as gift giving.
I found blogging fun in comparison to assignments just on their own as I was able to find videos, print ads and incorporate humor into it all. I could also make it personal and write it the way I speak. I too, was also able to express myself more. Although they were fun, it did get quite hard to do, when I got a bit lazy on them.
It has been a great experience and friendship with blog i would love to do all again.
Thursday, 29 April 2010
Charity
A charity assignment was held in which primary research was carried out in my group. Three focus groups were carried out; one with over 30s and one with under 30s.
Each Group was asked these Questions:
1.) Do you ever give to charity?
2.) What charities do you support?
3.) Why?
4.) How do you donate?
5.) Are there any charities you would never donate money to?
6.) Do you have any concerns about charities?
7.) What would make you give more money to charities?
8.) How do you react to direct mail from charities asking you for money?
Under 30's focus group:
The results:
*The Majority said that they hardly ever gave to charity.
*If they did donate it was with the use of collection boxes at shop tills
*Almost everyone said the animal charities were the least important, except for the vegetarian girl of course
*Their main concern was whether their money actually would reach the victim
Over 30's focus group:
*They all regularly gave to charity
*The women mainly gave to Cancer Research where as the men gave to Salvation Army. One man gives to the Poppies Charity which occurs once a year
*Cancer Research was popular for this age group due to it directly affecting them. *Salvation Army, because of the English soldiers and incurable kids
*Cancer Research they buy brooches and give to collection boxes as well as donate clothes to charity shops. For the Salvation army, the cash is given straight to them.
Each Group was asked these Questions:
1.) Do you ever give to charity?
2.) What charities do you support?
3.) Why?
4.) How do you donate?
5.) Are there any charities you would never donate money to?
6.) Do you have any concerns about charities?
7.) What would make you give more money to charities?
8.) How do you react to direct mail from charities asking you for money?
Under 30's focus group:
The results:
*The Majority said that they hardly ever gave to charity.
*If they did donate it was with the use of collection boxes at shop tills
*Almost everyone said the animal charities were the least important, except for the vegetarian girl of course
*Their main concern was whether their money actually would reach the victim
Over 30's focus group:
*They all regularly gave to charity
*The women mainly gave to Cancer Research where as the men gave to Salvation Army. One man gives to the Poppies Charity which occurs once a year
*Cancer Research was popular for this age group due to it directly affecting them. *Salvation Army, because of the English soldiers and incurable kids
*Cancer Research they buy brooches and give to collection boxes as well as donate clothes to charity shops. For the Salvation army, the cash is given straight to them.
The chosen charity sector which we will contribute fund raising activities is a children’s charity called “
Great
Great
The method of advertising played a key role to achieve the marketing communication objectives set. The reason for this is because the main objective to run the fundraising event was to make profit and encourage people to attend the event, therefore in order to do that the event had to be advertised in various ways to get the message across to the targeted audience. This was achieved as the group promoted the event in various ways such as by the use of posters, word of mouth, leaflets, telephone and digital marketing. The method of advertising helped towards achieving the objectives because it there are various methods that can be used to promote the event through advertising.
Culture
‘
Culture is a prism through which people view products and try to make sense of their own and other people’s consumer behavior’. (Solomon 2006)
Culture is made up of three components:
Beliefs – our mental and verbal verbal processes which reflect our knowledge and assessment of products and services. Example Nokia user friendly.
Values- - indicators consumers use as guides for what is appropriate behavior, they tend to be relatively enduring and stable over time and widely accepted by members of a particular market. For example avoiding unnecessary spending.
Customs: - overt modes of behavior that constitute culturally approved or acceptable ways of behaving in specific situations for example giving gifts on Christmas.
Culture is extremely important in everything we do, especially within the marketing industry as it is something they have to take into account when advertising anything. Marketing teacher (2008) states
All these components have an influence a person' s culture. It mainly helps marketers understand and asses their targeted cultural market in order to market products to them.
Language - this component relates to the balance between the verbal and non verbal communication.
Religion - Marketeers need to ensure that any products or services they are trying to sell is not offensive to any religion. This includes marketing promotion and branding.
Values & Attitudes - Obviously, values and attitudes change depending on nations. For example if the company are intending to globalise themselves, they will need to make sure that they have a good understanding of the new local community to ensure the products fits in with their local attitudes.
Education - For example, in countries with low literacy levels, advertisers would avoid communications which depended upon written copy, and would favor radio advertising with an audio message or visual media such as billboards.
Lecture 13 - Social Class
Speaking of class.......
In today's lecture we discussed about the topic social class.
What is Class?
Sociologists define social class as the grouping of people by occupations. Doctors and lawyers and university teachers are given more status than unskilled labourers. The different positions represent different levels of power, influence and money. Years ago, your class would affect your chances of getting an education, a job, etc. and it would also affect the people who you could socialise with and marry. Today this type of thing is all but gone with the high-profile exception of the Royal family.
The British Social Class System
The British society has often been considered to be divided into three main groups of classes:
- the Upper Class
Often people with inherited wealth. Includes some of the oldest families, with many of them being titled aristocrats.
- the Middle Class
The majority of the population of Britain. They include industrialists, professionals, business people and shop owners.
- Lower or Working Class
People who are agricultural, mine and factory workers.
Solomon (2006) states that all societies can be divided into haves and have-nots, the reason for this is because social equality tends to be widely held value throughout Europe, this means that some people seem to be more equal than others.
Above the video shows that there are four common social classes which are: (1) Upper class, (2) Middle class, (3) Working class, and the (4) Lower class.
In all societies where classes exist, every class is seen by the following factors:
* Personal or household income or wealth
* Net worth includes the ownership of land, property, means of production
* Occupation
* Education and qualifications
* Family background
Measuring Social Class in Britain
• A B C1 C2 D E
• A – upper middle class
• B - middle class
• C1 – lower middle class
• C2 – skilled working class
• D – working class
E –lower class
Lecture 12 - Marketing fo children
Since the 21st century, kids have become a huge face of media and advertising. Young children are increasing becoming the target audience for marketing because they amount of toys and new products that have come out for kids is big. For example, remember the pets, now the PSP, then characters like, Pokemon, Ben Ten etc. This tend to spend a lot of money on them self but not because their parents buy it for them, but they nag and cry and make a scene until they don't get what they want. Whilst this child-targeted marketing used to concentrate on sweets and toys, it now includes clothes, shoes, a range of fast foods, sports equipment, computer products and toiletries as well as adult products such as cars and credit cards.
In today's modern society children are treated with great care and affection, parents tend to spend time and money on them. In today's society children tend to get thing's without working for it for example, getting a job, however comparing this attitude to the olden days children they had to work and were restricted to receive certain things as there was low income and parents could not afford it. However, today the majority of people have reasonable income which enables them to afford things that their children want.
Today's children are influenced greatly by certain popular role models, for example their favorite television actor such as Hannah Montana.
Marketing to children:
Due to today's modern generation of children, there are many brands and companies that target children as their target audience, therefore children are exposed to many products that they can choose from when deciding to purchase a product.
Elder children in the age range of 12 and over tend to go for more branded products, as they tend to see this as fitting into the society, for example children at secondary schools will be very conscious about what brands they wear, therefore they will purchase popular brands which will keep them popular in the school environment. This is a way to start a trend within the children environment as one child may purchase a product and others will follow this.
This video above is an excellent proof how kids are marked more effectively than adults. Kids ads are so much more colorful and attracting they it would be wrong for them to not say 'Mum i want that toy. Looking at this ad of dolls its what every kid girl would want. The way the markers have taken advantage is so unique. I mean, which kid would want those dolls?
Lecture 11 - Over 50's marketing
Growing older is getting cooler, according to the ad industry. As those who (mis)spent their youths in the late Seventies hit the “big five-oh”, marketers are wondering how brands can target this new wave of oldies.
http://www.marketingweek.co.uk/home
Growing older is cooler... huh you must be joking... Not Me mate
So reaching 50 does not have to mean slipping on furry slippers and curling up on the sofa with a cup of warm cocoa. There is life in the 50-pluses yet, and where there is desire and aspiration, you can bet a marketer will be lurking close at hand offering a path to salvation through consumerism.
Old people's marketing sound just so boring to me. What's the point, i mean their not young any more to do any but then again not every old person is the same. Some 50 years old look so young, you can't even tell, but some are still fun. Which reminded me of this ad below, bless them, their so bubbly:
Did you see what i meant. They still got it in them.
However their are some ad that just don't let you get old. Its not like that a bad thing but just went a bit over the top. Have a look your self:
The over 50 generation are an increasingly powerful group. Owning 80% of the UK's wealth. This adult generation's population are dramatically increasing and by 2020 they will make up more than half the adult population.
Marketeers and advertisers adore this group as it makes advertising easy for them. It is said that the most brands are successful when they learn to grow up alongside their consumers. Thus keeping their brand loyalty.
Generational Marketing consists of the following,
a. Teens
b. Pester power
c. Generation Y
d. Generation X
e. Baby boomers
f. Over 50s
Generation X
'The generation of people born between 1963 and 1981 who entered the workplace from the 1980s onward, bringing new attitudes to working life that run contrary to traditional corporate expectations'.
(BNET UK, 2010)
This is the time when new employees where being recruited and there was a different way in which people worked for example, due to the culture back then working life was a lot diferent to that in todays world. In those days people would go to work, come home and rest and then do the same thing the next day.
Generation Y
'A label attributed to people born during the 1980s and early 1990s. Members of Generation Y are often referred to as “echo boomers” because they are the children of parents born during the baby boom'.
(Business dictionary, 2010)
This is where the new generation has taken over. This generation requires a lot more attention. Along with the extra attention, this age group requires a lot more technology orientated work place.They are abandonment and unique but also not that wiser then the generation X therefore they attract attention to generation X.
Traditional Attitudes of over 50's
Many people over the age of 50 tend to buy certain types of products, this may be due to different events that has happened within their lifestyle such as the world war 11. Their particular affinity includes:
FOOD: Ice cream, crackers, sweet biscuits, artificial sweeteners, soups, bread, cakes, frozen fish, and stock and gravy.
FINANCE: Life insurance, buildings and contents insurance, premium bonds, NSI bonds, stocks and shares, unit trusts, and ISAs/PEPs.
DRINKS: Any traditional alcohol, tea, fresh coffee, and milk.
Health & Pharmaceuticals: Vitamins and supplements, Rheumatism, and Arthritis remedies.
Leisure & Holidays: they tend to take more organised holidays, coach trips, castles/ stately homes, plays/classical concerts/ballet, trust membership and bingo
There top media are:
TV: BBC News, Antique Roadshow, Heartbeat, Miss Maple, Who wants to be a millionaire?, Bargain hunt, Natural World, and Gardeners World.
PRESS: Daily Mail, Daily Telegraph, Saga Magazine, Birds Magazine, Readers Digest etc...
RADIO: Folk/ country music, easy listening, music mainly form the 50/60s, and classical.
http://www.marketingweek.co.uk/home/marketing-to-old-generation
Lecture 10 - Segmentation, targeting & positioning
In today's lecture we talked about segmentation, targeting and positioning. The main factors involved in this process where:
• Age
• Income
• Social Class
• Gender
• Personality
• Lifestyle
• Benefit
• Usage
Segmentation, targeting and positioning (STP) are often used before marketing programs are planned. It is a tool that helps the company to differentiate its product offering from that of its competitors and ensure that the same reaches the exact market profile for which it is intended. STP is related with market research and marketing research.
STP uses information about current market size, market shares, concentration of customer base for particular products, potential customers, customer's purchase decision process that gathered from market and marketing research to find out kinds of consumers with different needs and different characteristics.
Segmentation, targeting, and positioning together comprise a three stage process. The first stage is to determine which kinds of customers exist, then the second stage is to select which ones we are best off trying to serve and finally the third stage is to implement our segmentation by optimizing their products/services for that segment.
Targeting is the next step after segmentation. Once a company has selected the most appropriate segments for its product and/or service, it needs to develop a strategy to target its specific audience. The company then selects the most appropriate way to target their audience.
Positioning involves implementing our targeting. For example, Apple Computer has chosen to position itself as a maker of user-friendly computers. Apple has done a lot through its advertising to promote itself, through its intimidating icons.
Example of segmentation:
Segmentation are products such as soaps, shampoos and toothpastes.
In today's modern society there is a variety of products such as shampoos that companies offer. For example, there are shampoos that can meet every individuals needs such as for greasy hair, damaged hair, colored hair, and fine hair. The images below represent various shampoos for different types of hair:
This shampoo is to help get rid of dandruff.
This shampoo is for kids hair, who have soft and sensitive hair.
Above the diagram is basically is explaining that segmentation is the identification of buyers within the market that have similar needs and buyer behavior. Society is made from thousands of buyers with different needs. Segmentation is trying to match groups of buyers with the same needs. Certain group is referred as 'segment'.
• Age
• Income
• Social Class
• Gender
• Personality
• Lifestyle
• Benefit
• Usage
Segmentation, targeting and positioning (STP) are often used before marketing programs are planned. It is a tool that helps the company to differentiate its product offering from that of its competitors and ensure that the same reaches the exact market profile for which it is intended. STP is related with market research and marketing research.
STP uses information about current market size, market shares, concentration of customer base for particular products, potential customers, customer's purchase decision process that gathered from market and marketing research to find out kinds of consumers with different needs and different characteristics.
Segmentation, targeting, and positioning together comprise a three stage process. The first stage is to determine which kinds of customers exist, then the second stage is to select which ones we are best off trying to serve and finally the third stage is to implement our segmentation by optimizing their products/services for that segment.
Targeting is the next step after segmentation. Once a company has selected the most appropriate segments for its product and/or service, it needs to develop a strategy to target its specific audience. The company then selects the most appropriate way to target their audience.
Positioning involves implementing our targeting. For example, Apple Computer has chosen to position itself as a maker of user-friendly computers. Apple has done a lot through its advertising to promote itself, through its intimidating icons.
Example of segmentation:
Segmentation are products such as soaps, shampoos and toothpastes.
In today's modern society there is a variety of products such as shampoos that companies offer. For example, there are shampoos that can meet every individuals needs such as for greasy hair, damaged hair, colored hair, and fine hair. The images below represent various shampoos for different types of hair:
This shampoo is to help get rid of dandruff.
This shampoo is for kids hair, who have soft and sensitive hair.
Above the diagram is basically is explaining that segmentation is the identification of buyers within the market that have similar needs and buyer behavior. Society is made from thousands of buyers with different needs. Segmentation is trying to match groups of buyers with the same needs. Certain group is referred as 'segment'.
Lecture 9 - Nostalgia
Nostalgia is a "sentimental longing for earlier days when summers were hotter, days were longer, food was tastier and people were friendlier, lends itself to some traditional, long-lasting brands that many consumers remember from childhood"
(Wright 2000).
I believe everyone in live feels a bit nostalgia, for example, my mum. She was born and bred in Pakistan where she had friends and went school. After living in the UK for over 25 years and her parents in Pakistan she would love to have that life back when she was a little girl. Even i, i would love to go back in time when i was a child, no headache, no tension, no deadline etc. For example when i was little, my favorite rapper was Tupac Shakur (R.I.P).
Feeling nostalgia helps people feel less lonely and more connected to others. There are many ways that people reacts when feeling nostalgic, example of these are mood changes, body language and change of voice tone, a good example is when our tutor Caroline was giving us a lecture about nostalgia, she played her favorite song when she was young, i could see her reaction changing, her voice tone changed and she was in a very happy mood. Some people become active and loud and others get into a good mood because they are reminded of their good old days.
Below is an excellent example of nostalgia, The Hovis Bread advert from 2008 is a brilliant example as it shows a boy literally running through time, showing the significant moments of different eras.
(Wright 2000).
I believe everyone in live feels a bit nostalgia, for example, my mum. She was born and bred in Pakistan where she had friends and went school. After living in the UK for over 25 years and her parents in Pakistan she would love to have that life back when she was a little girl. Even i, i would love to go back in time when i was a child, no headache, no tension, no deadline etc. For example when i was little, my favorite rapper was Tupac Shakur (R.I.P).
Feeling nostalgia helps people feel less lonely and more connected to others. There are many ways that people reacts when feeling nostalgic, example of these are mood changes, body language and change of voice tone, a good example is when our tutor Caroline was giving us a lecture about nostalgia, she played her favorite song when she was young, i could see her reaction changing, her voice tone changed and she was in a very happy mood. Some people become active and loud and others get into a good mood because they are reminded of their good old days.
Below is an excellent example of nostalgia, The Hovis Bread advert from 2008 is a brilliant example as it shows a boy literally running through time, showing the significant moments of different eras.
Lecture 8 - Values
Values has not just one but many meanings. You may culture value, work values, human values etc. I believe that value are what we believe is to be the right thing, what we should do and what we shouldn't do that could cause someone harm. Value is very important to how humans act and how they see themselves as.Value is important to keep your anxiety low and your happiness and sense of personal worth and self awareness high. Every human have their own needs, wants and desire. It depends on the level of self esteem and self respect you have of others and yourself.
Solomon stated that values "play a very important role in his or her consumption activities, since many products and services are purchased because they will help us to attain a value-related goal." In lecture, we discussed Kathle's List of Value (1983) : 1. Self Respect 2. Excitement 3. Being Well Respected 4. Self-fulfillment 5. Sense of accomplishment 6. Warm relationship with others 7. Security 8. Fun & enjoyment 9. Sense of belonging
Ruth then told us to put this list in order of which four top priorities drive our lifestyle. Mine was as follow:
1. Self Respect
2. Sense of belonging
3. Fun & enjoyment
4. Warm relationship with other
Activity:
The next exercise which we did was to do with animals. Our lecturer named four different animals and we had to list the following animals in order of preference. The animals were:
Without any knowledge of the meanings, my order of the animals were the following:
Lion, dog, parrot and elephant. We were told that whatever order we have chosen, it is how you perceive yourself and others. Know this was really funny because i was about to find out what each animal meant therefore this would allocate how i perceive people.
The meanings of the animals were as follow:
LION - dominant, fearsome, independent, decisive, proactive, isolated, aloof, leading, critical, objective, detached, focused, fearless
PARROT - lively, fun, free- spirited, sociable, amenable, popular, attractive, cheerful, passionate, spontaneous
DOG - friendly, faithful, loyal, supportive, protective, dependable, reliable, trustful, trusting, solid, keen, hard- working, loving
ELEPHANT - tolerant, passive, co-operative, respected, big, strong, controlled, calm, indomitable, revered, wise
Lecture 7 - Opinion leaders & Peer Pressure
Opinion Leaders
A group of two or more people is what forms a real group of ideas and different opinions. this is because they have no relation to each other. They can have huge influences on people, then eventually we start to believe and think like that which then states on our behavior.
Societies are formed through these main factors:
Since i have come to Bucks uni, i have met many different people who i never thought i would get along with. But its true what they say, different minds work together. I guess we just learn new things from different people who may be different race, culture, age, gender etc.
Marlow's hierarchical theory
Maslow's hierarchy of needs has a great amount of influence on people moving to certain groups, and becoming part of a chosen society. Maslow states the following factors:
What Maslow is trying to say is, what is going to show you the way to developing things, where is the rest of your motivation going to come from in your life: how will you achieve further self esteem, self-respect, and the respect of others? What will you create? What will put you, personally, to higher plain of self-actualization?
Group norms and pressures:
Groups main influence represents the certain expectations of individuals behaviour, for example following rules and regulations. This can affect individuals in many ways, for example they have the pressure of identification, counter conformity and compliance.
Groups can pressure individuals because they can influence them in many ways such as degree of support from others and importance of membership.
Marketing:
Commercial marketing impacts on groups as it creates peer pressure i.e. this could be through the use of advertisements. These sort of advertisements impact people in various ways and send a message across to the audience, for example drink driving ads as shown below:
A group of two or more people is what forms a real group of ideas and different opinions. this is because they have no relation to each other. They can have huge influences on people, then eventually we start to believe and think like that which then states on our behavior.
Societies are formed through these main factors:
- Shared norms
- Customs
- Values
- Traditions
- Social Roles
- Symbols
- Languages
Since i have come to Bucks uni, i have met many different people who i never thought i would get along with. But its true what they say, different minds work together. I guess we just learn new things from different people who may be different race, culture, age, gender etc.
Marlow's hierarchical theory
Maslow's hierarchy of needs has a great amount of influence on people moving to certain groups, and becoming part of a chosen society. Maslow states the following factors:
- Self Actualisation
- Esteem needs
- Belonging needs
- Safety needs
- Psychological needs
What Maslow is trying to say is, what is going to show you the way to developing things, where is the rest of your motivation going to come from in your life: how will you achieve further self esteem, self-respect, and the respect of others? What will you create? What will put you, personally, to higher plain of self-actualization?
Each of us is motivated by needs. Our most basic needs are inborn, having evolved over tens of thousands of years. Abraham Maslow's Hierarchy of Needs helps to explain how these needs motivate us all.
Maslow's Hierarchy of Needs states that we must satisfy each need in turn, starting with the first, which deals with the most obvious needs for survival itself.
Only when the lower order needs of physical and emotional well-being are satisfied are we concerned with the higher order needs of influence and personal development.
Group norms and pressures:
Groups main influence represents the certain expectations of individuals behaviour, for example following rules and regulations. This can affect individuals in many ways, for example they have the pressure of identification, counter conformity and compliance.
Groups can pressure individuals because they can influence them in many ways such as degree of support from others and importance of membership.
Marketing:
Commercial marketing impacts on groups as it creates peer pressure i.e. this could be through the use of advertisements. These sort of advertisements impact people in various ways and send a message across to the audience, for example drink driving ads as shown below:
Enterprise Week
The Enterprise Week was very beneficial and interesting event to all students. There was a variety of events that were available regarding after graduation jobs which was interesting for some. All the events where very helpful but unfortunately i could attend all.
The first member was Sue Elms, she was a executive vice president of the global media of Millward Brown. The second member was Sue Unerman, chief strategy officer of Mediacom. The third member was George Hutchinson, chair and managing director public affairs of Burson-Marsteller. The fourth member was Rik Haslam, group creative architect of WWV Rapp and lastly the fifth member was Matthew Chapman, international service and systems innovation director of Billetts.
The main discussion that took place in the event was about how communication has developed throughout the years. One of the main points that was discussed was how broadband developed throughout the years. Research showed that 81% of marketers stated that they use mobile marketing online as they find that easier to use, the advance technology has helped the business industry to grow. Sue Unerman, stated that businesses can lose up to £10,000 on Internet adverts if they do not send out a clear message to their audience. Also, David (a 3rd year student) stated that "three thousand nine million searches of adverts appear on Google".
Another topic that was discussed by the panelists was 'Brands'. The panel stated that customers value the price of the brand and the value of the brand adds quality to customers lives. For example, Cadbury adds value to the society's lives by being adventurous and it also adds joy.
The concept of brand is changing, as consumers tend to contribute to brands by talking about the brand in the 21st century.
This week was so useful and a grate honor to take part in.
The first member was Sue Elms, she was a executive vice president of the global media of Millward Brown. The second member was Sue Unerman, chief strategy officer of Mediacom. The third member was George Hutchinson, chair and managing director public affairs of Burson-Marsteller. The fourth member was Rik Haslam, group creative architect of WWV Rapp and lastly the fifth member was Matthew Chapman, international service and systems innovation director of Billetts.
The main discussion that took place in the event was about how communication has developed throughout the years. One of the main points that was discussed was how broadband developed throughout the years. Research showed that 81% of marketers stated that they use mobile marketing online as they find that easier to use, the advance technology has helped the business industry to grow. Sue Unerman, stated that businesses can lose up to £10,000 on Internet adverts if they do not send out a clear message to their audience. Also, David (a 3rd year student) stated that "three thousand nine million searches of adverts appear on Google".
Another topic that was discussed by the panelists was 'Brands'. The panel stated that customers value the price of the brand and the value of the brand adds quality to customers lives. For example, Cadbury adds value to the society's lives by being adventurous and it also adds joy.
The concept of brand is changing, as consumers tend to contribute to brands by talking about the brand in the 21st century.
This week was so useful and a grate honor to take part in.
Lecture 6 - Gender
In this week lecture we talked about the differences between genders. Yes girls, us vs men.
We firstly started talking about how to impress a man and women. I came up with:
Ways to impress a girl:
To make a good impression.... Take Flowers
Take her somewhere romantic
Take her for dinner..
Sorry, i don't know what would be the best way to impress a man... For that you can ask a man :)
However, personally if someone tried to impress me with flowers, i would laugh... i would hate it. This is because everyone has there own perception of being impressed. Although i must say, its harder to please a women because she has mood swings.
Gender Differences:
There are many differences between men and women, for example women tend to remember more intimate details and memory's such as the first word their child said, first love etc.
Gender differences impact on advertising also in various ways, for example many of the adverts established target a certain gender group men or women. Usually adverts aimed at women target stressed beauty and youth, as for men their adverts target valued ambition and physical strength.
Solomon 1999, states that in advertising that the societies assumption about men and women role are communicated according to the behavior that are stressed for each gender. According to different products the adverts are made differently as they aim to target a specific gender, therefore women would be interested in adverts such as clothes and make up as men will be interested in adverts such as cars.
This video above targets at women only. As you can see from this advert that women adverts are more attracting then men and provide more detail.
Above is a men advert. This may be colorful but it's not as appealing as the woman's advert. this is because the advert goes off the product and looks at unnecessary things which mean nothing to the product. Towards the end, all you get is a man shaving which is obvious.
We firstly started talking about how to impress a man and women. I came up with:
Ways to impress a girl:
To make a good impression.... Take Flowers
Take her somewhere romantic
Take her for dinner..
Sorry, i don't know what would be the best way to impress a man... For that you can ask a man :)
However, personally if someone tried to impress me with flowers, i would laugh... i would hate it. This is because everyone has there own perception of being impressed. Although i must say, its harder to please a women because she has mood swings.
Gender Differences:
There are many differences between men and women, for example women tend to remember more intimate details and memory's such as the first word their child said, first love etc.
Gender differences impact on advertising also in various ways, for example many of the adverts established target a certain gender group men or women. Usually adverts aimed at women target stressed beauty and youth, as for men their adverts target valued ambition and physical strength.
Solomon 1999, states that in advertising that the societies assumption about men and women role are communicated according to the behavior that are stressed for each gender. According to different products the adverts are made differently as they aim to target a specific gender, therefore women would be interested in adverts such as clothes and make up as men will be interested in adverts such as cars.
This video above targets at women only. As you can see from this advert that women adverts are more attracting then men and provide more detail.
Above is a men advert. This may be colorful but it's not as appealing as the woman's advert. this is because the advert goes off the product and looks at unnecessary things which mean nothing to the product. Towards the end, all you get is a man shaving which is obvious.
Lecture 5 - Personality & self-concept
Usually when we talk about someone's personality, we are talking about what makes that person different from other people perhaps even unique. This aspect of personality is called individual differences. For some theories it is the central of attention. These theories often spend considerable attention on things like types and traits and tests with which we can categorize or compare people: Some people are neurotic, others are not, some people are more introverted, others more extroverted, and so on.
Hollander's research has established four aspects which help define personality.
The aspects are:
*The External aspect- This illustrates how a person interacts with other people
*The Internal aspect- This is a combination of people's values and attitudes
*The Dynamic aspect- This is when people face new situations and how they behave, for example social adjustments
*The Consistent aspect- People's characteristic style Self Concept
Self Concept refers to "the attitude a person holds to him-or-herself" (Solomon, 2006). For example, a middle aged man may feel more positive and happy about his appearance compared to a same aged man who is rather big i.e FAT. This could also come into self esteem as self concept is broken down into:
Above is a video showing that a women has self esteem problems therefore would go to any extend to look beautiful. As you would see in the end of the clip, she look gorgeous. Don't She. Know where's gone her self esteem?
Personality
Research from Hollander suggests that there are four other aspects to personality which are:
One of the main theory on Personality is undertaken by Horney (1945), he talked about a common sense style about the development of neurotic character structure and interpersonal relationships. He means that personality is developed from the level of anxiety a dependent child feels. There are a lot of things which can result from this like Indifference amongst your own self, Lack of Respect and Too Much of Admiration from Others.
Hollander is another important theorist who spoke about Personality. He stated that personality is "the sum total of an individual characteristic which makes him unique". This means that the best way you can understand someone's personality is by looking at the structure. What Hollander means by structuring is that it can be divided into three different but related to one anther's levels.
Hollander's research has established four aspects which help define personality.
The aspects are:
*The External aspect- This illustrates how a person interacts with other people
*The Internal aspect- This is a combination of people's values and attitudes
*The Dynamic aspect- This is when people face new situations and how they behave, for example social adjustments
*The Consistent aspect- People's characteristic style Self Concept
- Self Image
- Our Ideal Self
- Self Esteem
Above is a video showing that a women has self esteem problems therefore would go to any extend to look beautiful. As you would see in the end of the clip, she look gorgeous. Don't She. Know where's gone her self esteem?
Personality
Research from Hollander suggests that there are four other aspects to personality which are:
- The External Aspect - how a person interacts with other people
- The Internal Aspect - a combination of their values & attitudes.
- The Dynamic Aspect - faced with a new situation how do they behave e.g. social adjustments.
- The Consistent Aspect - their characteristic style.
One of the main theory on Personality is undertaken by Horney (1945), he talked about a common sense style about the development of neurotic character structure and interpersonal relationships. He means that personality is developed from the level of anxiety a dependent child feels. There are a lot of things which can result from this like Indifference amongst your own self, Lack of Respect and Too Much of Admiration from Others.
Hollander is another important theorist who spoke about Personality. He stated that personality is "the sum total of an individual characteristic which makes him unique". This means that the best way you can understand someone's personality is by looking at the structure. What Hollander means by structuring is that it can be divided into three different but related to one anther's levels.
Lecture 4 - Experiment
In class we carried out a perception test. However looking at this we should look back at our 5 senses as it is very important to identify what is going to effect the consumers behavior.
The experiment my group carried out was by two chocolates which had different packaging and we had to see which type of different people will be attracted towards in buying these two chocolates shown below.
The experiment we wanted to carry out was not based on taste but on the packaging, this is because taste is not the only thing people perceive things on. For example if some one is buying a particular chocolate for the first time, what would attract that customer to buy that particular chocolate? The answer is maybe the price but mainly the packaging, e.g. the packaging of divine looks like only well off people can buy it, as its got richness to it.
- taste
- touch
- smell
- sight
- sound
The experiment my group carried out was by two chocolates which had different packaging and we had to see which type of different people will be attracted towards in buying these two chocolates shown below.
The experiment we wanted to carry out was not based on taste but on the packaging, this is because taste is not the only thing people perceive things on. For example if some one is buying a particular chocolate for the first time, what would attract that customer to buy that particular chocolate? The answer is maybe the price but mainly the packaging, e.g. the packaging of divine looks like only well off people can buy it, as its got richness to it.
Lecture 3 - Decison making process
Okay Guys its decision making time.
Yet again we are looking at perception. Ow Yes. Today we look at the step by step decision process when a customers buys a product. Firstly we started of by carrying out a fun activity. We basically had to draw a picture of a 50 years old looking man. I draw a old wrinkled man who had not many teeth. We then just wrote down what we thought of the man, which is he is old, no teeth, wears glasses, has a stick etc. However looking over at everyone else diagram, we pity much had the same format of an old man. We were also told that the oldest living man was 108 which is incredible as statistics show that men die earlier then women.
Then we moved on to Kotler's buying Decision Process. This process state a women who is hungry but has no food in her house and needs to go shopping. She has to make a decision between going to the take away, to a restaurant, or going Tesco. Well basically she go's Tesco and has a look around as she is surrounded by many food items in which she has to make a decision on what she wants to eat. She then would look at a product and look at how many calories it has per serving as she is watching her figure. She would then compare the product to another one and see which is is cheaper in price. Once she has made her decision, she purchases the product. However this theory would only work if your going to buy something new that you've never tried before. This is because you would automatically know which product to pick between two and would therefore miss out on this decision making.
Lecture 2 - Perception
In today's lesson we talked more about perception. In the diagram it shows us 
that there are different stages of understanding peoples buying behaviors. Kotler believes that marketing stimuli consists of product, price, place and promotion. from this we can then come onto the buyers black box which is where the decision process kicks in and then finally we get the buyers response.
Black box model of consumer buying behavior
Source: Keegan et al. (1992, p. 193)
Next we looked at a video clip from you tube as shown below:
This video clip we see a man running down the street and is stopped at three different points. At each point that he stops, we see a different view. Firstly we see the man running really fast but we don't know why. Then seen from another point of view we see quite a different impression but what we don't know is the whole story until we see the full picture that we understand what is going on. We see that the man is infact running to save someone's life.
In my point of view this is an excellent advert. Although its is published in black and white but it has potential and attracts plenty of attention.
5 Senses
Humans are considered to have the five main senses which are:
Sight:
Sight is the ability of both brain and eye to detect the sight of humans. With this sense humans are able to see people, objects, images and everything that goes around the world i.e. current affairs. With this sense, we are able to observe the perception of people and people's buying behavior, for example, we can see the persons body language and judge if they are interested in a certain product.
Hearing:
Hearing is the sense of sound perception. As sound is conducted through a medium as air, the detection of these vibrations that is also known as the sense of hearing, are then mechanically conducted from our eardrum through our tiny bones in our ear which bring us to hear things such as music.
Touch:
touch is a perception resulting from the activity of neural receptors which are in our skin such as, hair follicles but are also in the tongue and throat. With this sense we are able to hold objects and feel them. for example, we can touch a cat and feel its soft skin.
Taste:
Taste is a perception of our tongue. what we put in our mouths which helps us taste the food we eat. The taste helps us to bring flavor to what are eating.
Smell:
Smell is the perception of our nose. Us humans can smell things through our nose which helps in with all our others senses. for example, dogs have a much keener sense than humans although the mechanism is rather similar.
that there are different stages of understanding peoples buying behaviors. Kotler believes that marketing stimuli consists of product, price, place and promotion. from this we can then come onto the buyers black box which is where the decision process kicks in and then finally we get the buyers response.
Black box model of consumer buying behavior
Source: Keegan et al. (1992, p. 193)
Next we looked at a video clip from you tube as shown below:
This video clip we see a man running down the street and is stopped at three different points. At each point that he stops, we see a different view. Firstly we see the man running really fast but we don't know why. Then seen from another point of view we see quite a different impression but what we don't know is the whole story until we see the full picture that we understand what is going on. We see that the man is infact running to save someone's life.
In my point of view this is an excellent advert. Although its is published in black and white but it has potential and attracts plenty of attention.
5 Senses
Humans are considered to have the five main senses which are:
Sight:
Sight is the ability of both brain and eye to detect the sight of humans. With this sense humans are able to see people, objects, images and everything that goes around the world i.e. current affairs. With this sense, we are able to observe the perception of people and people's buying behavior, for example, we can see the persons body language and judge if they are interested in a certain product.
Hearing:
Hearing is the sense of sound perception. As sound is conducted through a medium as air, the detection of these vibrations that is also known as the sense of hearing, are then mechanically conducted from our eardrum through our tiny bones in our ear which bring us to hear things such as music.
Touch:
touch is a perception resulting from the activity of neural receptors which are in our skin such as, hair follicles but are also in the tongue and throat. With this sense we are able to hold objects and feel them. for example, we can touch a cat and feel its soft skin.
Taste:
Taste is a perception of our tongue. what we put in our mouths which helps us taste the food we eat. The taste helps us to bring flavor to what are eating.
Smell:
Smell is the perception of our nose. Us humans can smell things through our nose which helps in with all our others senses. for example, dogs have a much keener sense than humans although the mechanism is rather similar.
Above the video shows how this family explains the 5 senses. they talk about smell of food in the store, touch, what they hear and what they see overall.
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