Enterprise Week

The Enterprise Week was very beneficial and interesting event to all students. There was a variety of events that were available regarding after graduation jobs which was interesting for some. All the events where very helpful but unfortunately i could attend all.

The first member was Sue Elms, she was a executive vice president of the global media of Millward Brown. The second member was Sue Unerman, chief strategy officer of Mediacom. The third member was George Hutchinson, chair and managing director public affairs of Burson-Marsteller. The fourth member was Rik Haslam, group creative architect of WWV Rapp and lastly the fifth member was Matthew Chapman, international service and systems innovation director of Billetts.

The main discussion that took place in the event was about how communication has developed throughout the years. One of the main points that was discussed was how broadband developed throughout the years. Research showed that 81% of marketers stated that they use mobile marketing online as they find that easier to use, the advance technology has helped the business industry to grow. Sue Unerman, stated that businesses can lose up to £10,000 on Internet adverts if they do not send out a clear message to their audience. Also, David (a 3rd year student) stated that "three thousand nine million searches of adverts appear on Google".

Another topic that was discussed by the panelists was 'Brands'. The panel stated that customers value the price of the brand and the value of the brand adds quality to customers lives. For example, Cadbury adds value to the society's lives by being adventurous and it also adds joy.
The concept of brand is changing, as consumers tend to contribute to brands by talking about the brand in the 21st century.

This week was so useful and a grate honor to take part in.