A group of two or more people is what forms a real group of ideas and different opinions. this is because they have no relation to each other. They can have huge influences on people, then eventually we start to believe and think like that which then states on our behavior.
Societies are formed through these main factors:
- Shared norms
- Customs
- Values
- Traditions
- Social Roles
- Symbols
- Languages
Since i have come to Bucks uni, i have met many different people who i never thought i would get along with. But its true what they say, different minds work together. I guess we just learn new things from different people who may be different race, culture, age, gender etc.
Marlow's hierarchical theory
Maslow's hierarchy of needs has a great amount of influence on people moving to certain groups, and becoming part of a chosen society. Maslow states the following factors:
- Self Actualisation
- Esteem needs
- Belonging needs
- Safety needs
- Psychological needs
What Maslow is trying to say is, what is going to show you the way to developing things, where is the rest of your motivation going to come from in your life: how will you achieve further self esteem, self-respect, and the respect of others? What will you create? What will put you, personally, to higher plain of self-actualization?
Each of us is motivated by needs. Our most basic needs are inborn, having evolved over tens of thousands of years. Abraham Maslow's Hierarchy of Needs helps to explain how these needs motivate us all.
Maslow's Hierarchy of Needs states that we must satisfy each need in turn, starting with the first, which deals with the most obvious needs for survival itself.
Only when the lower order needs of physical and emotional well-being are satisfied are we concerned with the higher order needs of influence and personal development.
Group norms and pressures:
Groups main influence represents the certain expectations of individuals behaviour, for example following rules and regulations. This can affect individuals in many ways, for example they have the pressure of identification, counter conformity and compliance.
Groups can pressure individuals because they can influence them in many ways such as degree of support from others and importance of membership.
Marketing:
Commercial marketing impacts on groups as it creates peer pressure i.e. this could be through the use of advertisements. These sort of advertisements impact people in various ways and send a message across to the audience, for example drink driving ads as shown below:
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