Lecture 9 - Nostalgia

Nostalgia is a "sentimental longing for earlier days when summers were hotter, days were longer, food was tastier and people were friendlier, lends itself to some traditional, long-lasting brands that many consumers remember from childhood"
(Wright 2000).

I believe everyone in live feels a bit nostalgia, for example, my mum. She was born and bred in Pakistan where she had friends and went school. After living in the UK for over 25 years and her parents in Pakistan she would love to have that life back when she was a little girl. Even i, i would love to go back in time when i was a child, no headache, no tension, no deadline etc. For example when i was little, my favorite rapper was Tupac Shakur (R.I.P).






























Feeling nostalgia helps people feel less lonely and more connected to others. There are many ways that people reacts when feeling nostalgic, example of these are mood changes, body language and change of voice tone, a good example is when our tutor Caroline was giving us a lecture about nostalgia, she played her favorite song when she was young, i could see her reaction changing, her voice tone changed and she was in a very happy mood. Some people become active and loud and others get into a good mood because they are reminded of their good old days.


Below is an excellent example of nostalgia, The Hovis Bread advert from 2008 is a brilliant example as it shows a boy literally running through time, showing the significant moments of different eras.