Lecture 2 - Perception

In today's lesson we talked more about perception. In the diagram it shows us that there are different stages of understanding peoples buying behaviors. Kotler believes that marketing stimuli consists of product, price, place and promotion. from this we can then come onto the buyers black box which is where the decision process kicks in and then finally we get the buyers response.

Black box model of consumer buying behavior
Source: Keegan et al. (1992, p. 193)


Next we looked at a video clip from you tube as shown below:



This video clip we see a man running down the street and is stopped at three different points. At each point that he stops, we see a different view. Firstly we see the man running really fast but we don't know why. Then seen from another point of view we see quite a different impression but what we don't know is the whole story until we see the full picture that we understand what is going on. We see that the man is infact running to save someone's life.

In my point of view this is an excellent advert. Although its is published in black and white but it has potential and attracts plenty of attention.

5 Senses

Humans are considered to have the five main senses which are:

Sight:
Sight is the ability of both brain and eye to detect the sight of humans. With this sense humans are able to see people, objects, images and everything that goes around the world i.e. current affairs. With this sense, we are able to observe the perception of people and people's buying behavior, for example, we can see the persons body language and judge if they are interested in a certain product.

Hearing:
Hearing is the sense of sound perception. As sound is conducted through a medium as air, the detection of these vibrations that is also known as the sense of hearing, are then mechanically conducted from our eardrum through our tiny bones in our ear which bring us to hear things such as music.

Touch:
touch is a perception resulting from the activity of neural receptors which are in our skin such as, hair follicles but are also in the tongue and throat. With this sense we are able to hold objects and feel them. for example, we can touch a cat and feel its soft skin.

Taste:
Taste is a perception of our tongue. what we put in our mouths which helps us taste the food we eat. The taste helps us to bring flavor to what are eating.

Smell:
Smell is the perception of our nose. Us humans can smell things through our nose which helps in with all our others senses. for example, dogs have a much keener sense than humans although the mechanism is rather similar.

Above the video shows how this family explains the 5 senses. they talk about smell of food in the store, touch, what they hear and what they see overall.