Lecture 4 - Experiment

In class we carried out a perception test. However looking at this we should look back at our 5 senses as it is very important to identify what is going to effect the consumers behavior.

• taste
• touch
• smell
• sight
• sound

The reason why we did this experiment is because we want to see if the taste would effected the buying decision or if it was any other perceptions that would influence the purchasing decision.

The experiment my group carried out was by two chocolates which had different packaging and we had to see which type of different people will be attracted towards in buying these two chocolates shown below.













The experiment we wanted to carry out was not based on taste but on the packaging, this is because taste is not the only thing people perceive things on. For example if some one is buying a particular chocolate for the first time, what would attract that customer to buy that particular chocolate? The answer is maybe the price but mainly the packaging, e.g. the packaging of divine looks like only well off people can buy it, as its got richness to it.