Lecture 8 - Values

Values has not just one but many meanings. You may culture value, work values, human values etc. I believe that value are what we believe is to be the right thing, what we should do and what we shouldn't do that could cause someone harm. Value is very important to how humans act and how they see themselves as.

Value is important to keep your anxiety low and your happiness and sense of personal worth and self awareness high. Every human have their own needs, wants and desire. It depends on the level of self esteem and self respect you have of others and yourself.



Solomon stated that values "play a very important role in his or her consumption activities, since many products and services are purchased because they will help us to attain a value-related goal." In lecture, we discussed Kathle's List of Value (1983) : 1. Self Respect 2. Excitement 3. Being Well Respected 4. Self-fulfillment 5. Sense of accomplishment 6. Warm relationship with others 7. Security 8. Fun & enjoyment 9. Sense of belonging

Ruth then told us to put this list in order of which four top priorities drive our lifestyle. Mine was as follow:
1. Self Respect
2. Sense of belonging
3. Fun & enjoyment
4. Warm relationship with other


Activity:

The next exercise which we did was to do with animals. Our lecturer named four different animals and we had to list the following animals in order of preference. The animals were:






























Without any knowledge of the meanings, my order of the animals were the following:
Lion, dog, parrot and elephant. We were told that whatever order we have chosen, it is how you perceive yourself and others. Know this was really funny because i was about to find out what each animal meant therefore this would allocate how i perceive people.

The meanings of the animals were as follow:

LION - dominant, fearsome, independent, decisive, proactive, isolated, aloof, leading, critical, objective, detached, focused, fearless

PARROT - lively, fun, free- spirited, sociable, amenable, popular, attractive, cheerful, passionate, spontaneous

DOG - friendly, faithful, loyal, supportive, protective, dependable, reliable, trustful, trusting, solid, keen, hard- working, loving

ELEPHANT - tolerant, passive, co-operative, respected, big, strong, controlled, calm, indomitable, revered, wise