Lecture 3 - Decison making process

Okay Guys its decision making time.

Yet again we are looking at perception. Ow Yes. Today we look at the step by step decision process when a customers buys a product. Firstly we started of by carrying out a fun activity. We basically had to draw a picture of a 50 years old looking man. I draw a old wrinkled man who had not many teeth. We then just wrote down what we thought of the man, which is he is old, no teeth, wears glasses, has a stick etc. However looking over at everyone else diagram, we pity much had the same format of an old man. We were also told that the oldest living man was 108 which is incredible as statistics show that men die earlier then women.

Then we moved on to Kotler's buying Decision Process. This process state a women who is hungry but has no food in her house and needs to go shopping. She has to make a decision between going to the take away, to a restaurant, or going Tesco. Well basically she go's Tesco and has a look around as she is surrounded by many food items in which she has to make a decision on what she wants to eat. She then would look at a product and look at how many calories it has per serving as she is watching her figure. She would then compare the product to another one and see which is is cheaper in price. Once she has made her decision, she purchases the product. However this theory would only work if your going to buy something new that you've never tried before. This is because you would automatically know which product to pick between two and would therefore miss out on this decision making.