Charity

A charity assignment was held in which primary research was carried out in my group. Three focus groups were carried out; one with over 30s and one with under 30s.

Each Group was asked these Questions:

1.) Do you ever give to charity?
2.) What charities do you support?
3.) Why?
4.) How do you donate?
5.) Are there any charities you would never donate money to?
6.) Do you have any concerns about charities?
7.) What would make you give more money to charities?
8.) How do you react to direct mail from charities asking you for money?

Under 30's focus group:

The results:

*The Majority said that they hardly ever gave to charity.
*If they did donate it was with the use of collection boxes at shop tills
*Almost everyone said the animal charities were the least important, except for the vegetarian girl of course
*Their main concern was whether their money actually would reach the victim


Over 30's focus group:

*They all regularly gave to charity
*The women mainly gave to Cancer Research where as the men gave to Salvation Army. One man gives to the Poppies Charity which occurs once a year
*Cancer Research was popular for this age group due to it directly affecting them. *Salvation Army, because of the English soldiers and incurable kids
*Cancer Research they buy brooches and give to collection boxes as well as donate clothes to charity shops. For the Salvation army, the cash is given straight to them.

The chosen charity sector which we will contribute fund raising activities is a children’s charity called “Great Ormond Street Hospital’s Charity. The fund raising event will be a major target to help raise money for this prestigious charity, who dedicates their personnel lifestyle to help and take of the children in need. The fund raising activities are based around children as the donation is towards a children’s charity. This funding will provide us with the money that would help Great Ormond street hospital’s charity provide the best possible treatments available and in providing hope to thousands of families throughout the UK and worldwide.

Great Ormond street hospital’s charity has a main purpose to provide excellent care for their young patients and their families as well as to establish new treatments and find cures for childhood illnesses. www.gosh.org

Great Ormond street hospital’s mission is to provide the best support services for their young children and their families as well as providing them spacious accommodations. We hope that our fund raising activities would help maintain these services and help Great Ormond street hospital with costs such as, the most modern and advanced equipment and finance to rebuild and refurbish the hospital.

The method of advertising played a key role to achieve the marketing communication objectives set. The reason for this is because the main objective to run the fundraising event was to make profit and encourage people to attend the event, therefore in order to do that the event had to be advertised in various ways to get the message across to the targeted audience. This was achieved as the group promoted the event in various ways such as by the use of posters, word of mouth, leaflets, telephone and digital marketing. The method of advertising helped towards achieving the objectives because it there are various methods that can be used to promote the event through advertising.