We firstly started talking about how to impress a man and women. I came up with:
Ways to impress a girl:
To make a good impression.... Take Flowers
Take her somewhere romantic
Take her for dinner..
Sorry, i don't know what would be the best way to impress a man... For that you can ask a man :)
However, personally if someone tried to impress me with flowers, i would laugh... i would hate it. This is because everyone has there own perception of being impressed. Although i must say, its harder to please a women because she has mood swings.
Gender Differences:
There are many differences between men and women, for example women tend to remember more intimate details and memory's such as the first word their child said, first love etc.
Gender differences impact on advertising also in various ways, for example many of the adverts established target a certain gender group men or women. Usually adverts aimed at women target stressed beauty and youth, as for men their adverts target valued ambition and physical strength.
Solomon 1999, states that in advertising that the societies assumption about men and women role are communicated according to the behavior that are stressed for each gender. According to different products the adverts are made differently as they aim to target a specific gender, therefore women would be interested in adverts such as clothes and make up as men will be interested in adverts such as cars.
This video above targets at women only. As you can see from this advert that women adverts are more attracting then men and provide more detail.
Above is a men advert. This may be colorful but it's not as appealing as the woman's advert. this is because the advert goes off the product and looks at unnecessary things which mean nothing to the product. Towards the end, all you get is a man shaving which is obvious.
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